Design director and lead designer of one of the client’s highest profile events, the New Partner Orientation, an annual reception and conference welcoming the incoming partner class and new lateral partners to the firm.
Concept work began with an extensive exploration of logo marks and color and typography experimentation, before the final elements (the least utilized lightest green of the client’s brand palette, paired with the thinnest weights of its slab and sans serif typefaces) were selected and applied across a wide variety of collateral. Notable components included an elegantly animated PowerPoint presentation that looped throughout the event’s reception and dinner, fourteen 2’x3’ foam core posters that were presented on easels in a gallery outside the dining room, and framed letterpress partner announcements given as gifts to all new partners.
Roles: Design Director | Senior Designer
Formats: Print | Digital | Screen | Signage
Markets: Legal | International
Ambient PowerPoint presentation produced by Patrick Meyers.
All collateral & event photography by Todd France Photography.