Introduced for client’s 2013 print and animated holiday cards, the “Weil Holiday Brand” featured stylized snowflakes composed entirely of ‘W’ letterforms in various sizes and weights of the client’s primary slab serif typeface, Vitesse. The concept was so well-received that it evolved into the client’s “holiday brand,” with extensive redesign of the flakes for the next two subsequent years. Programmed by the vendor, Greeting Card Collection, the 2013 digital card received Bronze placement in the 2013 Horizon Interactive Awards; the 2014 digital card received Gold placement in the 2014 Horizon Interactive Awards.
Roles: Design & Digital Art Director | Senior Designer
Formats: Print | Digital | Web
Markets: Legal | International