Concept developed for a redesign of client’s brochure system. Key art from one stock artist was chosen, a different piece for each brochure type, abstractly reinterpreting the client’s traditional architectural themes (historically communicated via monochrome photography), with transparent panels from the client’s secondary brand palette. While the direction focused on only the brochure system, the design intent was to develop an entirely new, innovative, and visually sophisticated design system that would be applied across all of the client’s print collateral.
Roles: Design Director | Senior Designer
Markets: Legal | International