Concepts developed for a redesign of client’s two premier annual reports. After only a few months in the client’s studio, becoming familiar with the client’s brand and providing numerous rounds of concepts for a “brand refresh” of its print collateral, I synthesized all of the major design themes I had been using in my explorations to provide concepts for both of the client’s premier annual reports. I used a deconstructed grid, plays with the “W” letter forms and contrasting type weights, more dynamic and abstract photography selections, and color overlays to create more visually engaging layouts within the existing brand but without “locking and stepping in” to its confining, overt visual grid.
Roles: Design Director | Senior Designer
Markets: Legal | International